mindfölness CAMPAIGN DESIGN, 2024
CHALLENGE
Föli, the main bus company in Turku has a strong brand identity, but they came to us with one challenge: how to inform students about Föli's student prices and inspire them to use more of the bus company's services?
INSIGHT
Students today are busy juggling academics, social commitments, and part-time jobs. More than just a way to get around, Föli can give students a quiet pause in their hectic day — a moment to breathe, unwind, and simply be present.
SOLUTION
We designed a multi-channel campaign, Mindfölness, to connect with students and show how Föli can ease their busy lives. The campaign positions Föli as more than just transportation—it’s a provider of peaceful journeys that help students unwind and recharge.
To further engage students with Föli, we designed collectible patches, which are an important part of Finnish student culture.
ABOUT THE PROJECT
This project was a collaboration between our school and Föli, with guidance from the Hansdotter advertising agency. As the creative designer in a team of six students, I contributed to the concept, visuals, and copywriting. Föli implemented the campaign, and we received great feedback. The experience taught me the value of collaboration, client communication, and creative strategy.